FUJIFILM ANNOUNCES NEW ULTRA SHARP FAST PRIME XF16MMF1.4 R WR LENS

Compact XF16mmF1.4 R WR brings weather-resistant portability to wide angle photo enthusiasts and professionals

Valhalla, N.Y., April 16, 2015 – FUJIFILM North America Corporation announced the new FUJINON XF16mmF1.4 R WR, a weather-resistant, fixed focal length lens (24mm in 35mm format equivalent) that delivers a dramatic wide field of view and stunning image performance. The F1.4 maximum aperture in the XF16mm gives users extraordinary image quality in low-light conditions, and pleasing bokeh-rich macro photography with a minimum working distance of less than 6” / 15cm for numerous creative photographic possibilities.

The XF16mmF1.4 R WR features a high-speed autofocus of 0.11 seconds, a weather- and dust-resistant structure that can work in temperatures as low as 14°F / -10°C, and great portability thanks to its compact size. The XF16mmF1.4 R WR includes a depth-of-field scale on the focus ring that is perfect for landscape, travel and street photographers who want to calculate the distance, adjust the aperture setting, and shoot spontaneously.

Perfect match for the FUJIFILM X-T1

The XF16mmF1.4 R WR pairs perfectly with the award-winning FUJIFILM X-T1, a weather-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF). It has the latest generation 16.3 Megapixel APS-C X-Trans CMOS II sensor and an EXR Processor II that allows photographers to capture amazing, high resolution images anywhere.

FUJINON XF16mmF1.4 R WR key features:

• FUJIFILM X-Mount is compatible with all FUJIFILM X-Series interchangeable system cameras
• Weather-resistant design with 9 sealing points in 8 areas
• 0.11 seconds autofocus speed and nearly silent operation
• Uses 13 elements in 11 groups, including 2 aspherical lens elements to control spherical aberration and distortion, and 2 ED glass lens elements to reduce lateral and axial chromatic aberration
• Nano-GI coating alters the refractive index between glass and air to reduce ghosting and flare
• 9 blade aperture creates smooth and circular bokeh
• 1/3 EV steps
• Minimum working distance of less than 6 inches / 15cm

The FUJINON XF16mmF1.4 R WR will be available in May 2015 for CAD $1,149.99.

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FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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CONTACT:
Matthew Schmidt
Fujifilm
(914) 789-8529
mschmidt@fujifilm.com