Monday, May 25, 2015

FUJIFILM FUJINON XF90MM – FAST APERTURE LENS THAT DELIVERS ULTRA-SHARP IMAGES

This looks like a real winner for a portrait lens. Very fast and rounded blades. And very light to boot.

XF90mm telephoto lens features newly-developed Quad Linear Motor and weather-resistant design

Valhalla, N.Y., May 18, 2015 FUJIFILM North America Corporation announced the new compact FUJINON XF90mmF2 R LM WR, a weather-resistant, fast-aperture prime lens that delivers ultra-sharp images with rich bokeh, at all aperture settings. The XF90mmF2 R LM WR (137mm in 35mm format equivalent) uses an optical construction of 11 elements in 8 groups (including three ED glass elements) that minimizes vignetting and creates attractive bokeh thanks to the rounded diaphragm, which makes it perfect for portraiture and sports photography.

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Despite having a large maximum aperture, the FUJINON XF90mmF2 R LM WR is both compact and, at less than 20 ounces, lightweight. It also gives users a minimum working distance of approximately 24 inches for a wide range of shooting scenarios. The XF90mmF2 R LM WR now uses a newly-developed Quad Linear Motor that delivers fast, accurate autofocus as fast as 0.14 seconds. The new linear motor is fast, quiet and accurate, and uses four magnets for higher torque and a high-speed autofocus that provides a more versatile shooting experience, allowing users to quickly react to subtle changes in a subject’s facial expression. And with its WR-rating, the XF90mmF2 R LM WR is weather and dust-resistant and can work in temperatures down to 14°F.

Along with the popular XF56mmF1.2 R, the XF90mmF2 R LM WR is a must-have lens for portrait photography fans that favor fast aperture prime lenses. The focal length allows users to shoot at a distance that won’t distract subjects, leading to more natural, candid results.

FUJINON XF90mmF2 R LM WR key features:

· FUJIFILM X-Mount is compatible with all FUJIFILM X-Series interchangeable system cameras

· Weather-resistant design with 7 sealing points for weather- and dust-resistance and operation as low as 14°F

· NEW Quad Linear Motor for 0.14 seconds autofocus speed and nearly silent operation

· Uses 11 elements in 8 groups, including 3 ED glass lens elements to reduce lateral and axial chromatic aberration

· Nano-GI coating alters the refractive index between glass and air to reduce ghosting and flare

· 7 blade aperture creates smooth and circular bokeh

· 1/3 EV steps

· Minimum working distance of approximately 24 inches.

The FUJINON XF90mmF2 R LM WR will be available in July 2015 for USD $949.95 and CAD $1,099.99.

About FUJIFILM North America Corporation, Electronic Imaging

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FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $22.7 billion, at an exchange rate of 110 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.All product and company names herein may be trademarks of their registered owners.

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CONTACT:
Matthew Schmidt
Fujifilm
(914) 789-8529
mschmidt@fujifilm.com