Evernote has discovered what most of the industry has discovered – that subscription models can make you rich. They have always had a subscription premium option, but I am a light user and so have never needed to pay for premium.
And they no doubt realized that this was limiting their income because the free product was simply too good.
Now, the usual response would be to beef up the premium offering and price it just right. But Evernote came up with the unique idea of an intermediate plus price point at just a little too high a price and then stole one of the most useful features from the free version to make that version saleable.
Here is what happens now when you send a copy of an email to your Evernote inbox:
That is just harsh …
p.s. Note that it suggests that I have reached my daily limit. That’s bollucks, since it is the first email I have sent to Evernote today. The 5 emails limit is now a lifetime limit until you upgrade. There was never a limit before.