So they launched the “Fair for Canada” campaign to convince us to rally against the invasion of this US giant. Of course, we’re not stupid, are we? We know that we have the highest rates in the world and that this comes from an almost total lack of meaningful competition in our cell services market.
Read about the consumer backlash here: http://www.cbc.ca/news/canada/story/2013/08/26/telecom-public-relations-campaign.html?cmp=rss
My favourite quote from that article:
Four or five years ago, the CRTC would receive about 900 complaints a year about telecom companies, Pliniussen said. Now it's over 7,000.
Well, duh. There is no mystery as to why a “help us continue to overcharge you and penalize your every move” campaign would fall totally flat.