Fuji Continue to Roll Out New and Interesting Cameras

A couple of new cameras from Fuji this week. First, a new extreme durability camera. The 16mp BsiCMOS camera puts this one on par or ahead in terms of low light performance and resolution with the market. I hope to test one of these as summer approaches, since I have a pool :-)

FUJIFILM finepix xp200 combines extreme durability with Easy wireless image transfer for outdoor ADVENTURERS

XP200 sets a new standard for rugged cameras that deliver sharp images in any environment

Mississauga, ON, March 22, 2013 – FUJIFILM Canada announces the latest addition to the popular rugged XP Series, the FinePix XP200. The new XP200 uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 15 metres (50ft), Shockproof to 2 metres (6.6ft), Freezeproof to -10°C (14°F) and Dustproof^*1. The XP200 also has a newly redesigned battery door lock with double seals for enhanced protection so that users are certain to get their most adventurous shots, all with an attractive camera body that is easy to use for the whole family.

“The new XP200 is the ultimate outdoor camera for every extreme athlete and outdoor enthusiast who wants to capture their adventures and share them quickly and easily online,” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada. “By creating a camera that handles serious depths, ice, sand and drops, the XP200 is designed to inspire confidence and deliver clear, sharp images and full HD video wherever you go.”

Superior image quality

The FinePix XP200 uses an improved 16MP CMOS sensor with CMOS Shift Image Stabilization to capture images that are sharp and clear, even in challenging low-light conditions. It also incorporates an internal 5x optical FUJINON zoom lens (28-140mm^*2) that allows users to get close to the action, even under water. And with its Intelligent Digital Zoom, the XP200 can double its zoom range to 10x while still offering optimum image quality.

Enhanced Wireless Image Transfer Function

The XP200’s new wireless feature lets you transfer photos and movies^*3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the XP200 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the XP200. The app also lets you download movies^*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the XP200 also allows users to easily back up photos on their home computer. Users simply install the free “FUJIFILM PC AutoSave” software onto their computer and select which folder they want the photos to back up to, then by linking a Wi-Fi Router and the XP200, the camera will automatically backup photos to their home computer.

Pictures stored on the XP200 can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

High Speed for Real Life

The FinePix XP200 has all the speed users need to capture their fast action including two high speed shooting modes, 10fps^*4 continuous shooting mode at full resolution (max 9 frames) and an ultra-high speed continuous shooting at up to 60fps^*4 (max 70 frames in 16:9, S size only). The XP200 even has a dedicated “Burst Mode Button” placed on the top of the camera that lets users utilize this mode instantly without having to fumble through menu options to activate. It’s a camera specifically designed for action.

Full HD Movies Made Easy

The FinePix XP200 allows users to shoot amazing action-packed HD videos delivering full HD 1080i (60fps) movie capture as well as a high speed movie recording at up to 240fps for incredible slow motion playback. The XP200 also features advanced in-camera movie editing including “movie editing” and “movie join” to seamlessly pull together multiple video clips into a single movie.

Bright Screen, Easy Viewing

The XP200 has a bright and vibrant 3.0” 920K-dot LCD monitor which has an anti-reflective coating that makes viewing images and data on the camera easy and crystal clear, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimized to account for ambient lighting, which saves battery power without sacrificing clarity.

Advanced Filters

The XP200 features an Advanced Filter option that lets users enjoy a variety of photographic expressions. The XP200 artistic effects include:

• Pop Colour – great for boosting contrast and saturation

• Toy Camera – adds vignetting for a 70’s retro look

• Miniature – blurred top and bottom sections for a tilt-and-shift effect

• Partial Colour – selects one colour and takes the rest of the shot in black and white

(choose from red, purple, yellow, green, blue and orange)

• Soft Focus – creates a soft focus effect evenly throughout the whole image

• High Key – increases overall brightness and reduces contrast

• Cross Screen – adds starbursts around bright objects

FinePix XP200 key features:

• Waterproof to 15m / 50ft^*1
• Shockproof to 2m / 6.6ft^*1
• Dustproof^*1
• Freezeproof to -10ºC / 14°F^*1
• 1/2.3-inch 16MP CMOS sensor
• 5x optical zoom (10x total using Intelligent Digital zoom)
• CMOS-shift image stabilization
• 3.0” LCD screen with anti-reflective coating
• Wireless Image Transfer to smartphones and tablets
• Full HD movie recording and a dedicated “Movie Recording Button”
• 10fps^*4 continuous shooting mode at full resolution (max 9 frames) with dedicated “Burst Mode Button”
• High speed multi-frame processing – record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows.
• Motion Panorama 360 – create a 360º panoramic shot by selecting the mode, pressing the shutter button and spinning around in a circle.
• Individual Shutter 3D – create fun images with a 3D effect by combining two shots taken from slightly different angles.

^*1 Dust proof: IP6X (Ingress Protection Rating)

Water proof: IPX8 (up to 15m, within 120min.) (Ingress Protection Rating)

Anti-shock: Method; MIL-STD-810F-516.5 Fuji's standard

^*2 35mm format equivalent

^*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

^*4 FUJIFILM research based on CIPA standards

Pricing and Availability

The FinePix XP200 will be available in May 2013 at the price of $300.00, and will be available in yellow and blue.

For complete specs, please go to www.fujifilm.ca/XP200 or check out the Fuji Guys video at http://youtu.be/OXTdAu6KysI for more information.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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Next up is the S8400W with the astounding 44x range (24-1056!) and the same sensor. This is looking like a remarkably fun camera for good light. The WiFi appears to be a refined version of that of the F800EXR (my testing of this camera found the WiFi functional but a bit cumbersome) which will likely match the HS50EXR and F900EXR. More on this later on.

 

FUJIFILM announces new Wifi enabled long zoom S8400W ALL-in-one BRIDGE camera that delivers amazing images and easy sharing

New S8400W combines long zoom, fast auto focus speeds and easy WiFi sharing for photo enthusiasts.

Mississauga, ON, March 22, 2013 – FUJIFILM Canada announces its newest all-in-one bridge camera, the FinePix S8400W that is WiFi® enabled and uses a precision 44x optical long zoom (24-1056mm) FUJINON lens. The new S8400W features an improved CMOS sensor, advanced processing power and amazing optics to give consumers a great combination of photographic versatility in an easy-to-use, compact design.

“The new FinePix S8400W is a long zoom bridge camera with amazing performance and high speed operation giving photo enthusiasts the range and quality that they are looking for” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada. “And with its built-in WiFi, users can easily connect and upload their favourite images to their smartphone or tablet for quick online sharing.”

Powerful Optical Zoom and Potent Optical Image Stabilization

The S8400W boasts a 44x optical zoom lens with fast aperture of F2.9 to F6.5, an amazing Optical Image Stabilization system for excellent blur reduction and a Super Macro mode for users to get as close as 1cm (0.39”) from a subject for great close-up shots. This all-in-one FUJINON lens consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality.

Fast Auto Focus and Quick Response Times

The FinePix S8400W has an impressive 16MP BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With auto focus speed of 0.3 seconds^*1, start-up time of 1.0 seconds^*2, a 0.5 second^*2 interval between shots and a continuous shooting speed of up to 10fps (max 10 frames at full resolution)^*2, users can feel confident about capturing a fast-action shot. With its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) and up to 120fps (max 60 frames, image size 640 × 480), the S8400W lets users capture the action in slow-motion for advanced photography.

Enhanced Wireless Image Transfer Function

The FinePix S8400W’s new wireless feature lets you transfer photos and movies^*3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the S8400W to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the S8400W. The app also lets you download movies^*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the S8400W also allows users to easily back up photos on their home computer. Users simply install the free “FUJIFILM PC AutoSave” software onto their computer and select which folder they want the photos to back up to, then by linking a Wi-Fi Router and the S8400W, the camera will automatically backup photos to their home computer.

Pictures stored on the S8400W can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

Easy to Use

The FinePix S8400W has an easy to use Mode Dial for shooting selection, dual zoom control for speed and precision zooming, and a bright 3.0” LCD screen (460K-dot) and electronic viewfinder (EVF) with 201K-dot resolution for easy viewing and image framing.

Full HD movie 1080i/60fps with Stereo Sound

The FinePix S8400W makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*⁴ is superb when played back on HDTV screens, and users can even take still photos during video recording. The S8400W also adds a number of in-camera movie editing features including “movie trimming” and “movie join.”

Artistic shooting effects

The FinePix S8400W uses advanced in-camera filters that bring creative photography to life. The S8400W artistic effects include:

• Pop colour – emphasizes contrast and colour saturation
• Toy camera – create shaded borders as if you were taking a photo on a toy camera
• Miniature effect – blurs the top and bottom of the frame for a diorama effect
• Partial colour – retain one selected original colour and change the rest of the photo to black and white (select from red, orange, yellow, green, blue and purple)
• Cross screen^*5 – creates starbursts around bright objects
• Soft Focus^*5 – create a look that is evenly soft throughout the whole image

FinePix S8400W key features:

• FUJINON super zoom Lens (24mm wide-angle, fast apertures of F2.9 to F6.5)
• 1/2.3inch 16MP BSI-CMOS sensor:

· Auto focus speed of 0.3 seconds^*1 in fastest conditions

· Continuous shooting; 10fps (max 10frames, full resolution), 60fps (max 60 frames, image size 1280 × 960) ,120fps (max 60 frames, image size 640 × 480)

· Start-up time of 1.0 seconds

· Shooting interval time of 0.5 seconds

• Wireless Image Transfer to smartphones and tablets

• Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps^*3
• Bright 3.0” LCD screen (460K-dot)
• Electronic viewfinder (201K-dot)
• Super Macro to 0.39”
• Manual exposure control (P/S/A/M modes)
• Dual zoom control
• Advanced Filters
• Instant zoom and Zoom Bracketing
• 4×AA alkaline batteries with approximately 300 shot battery life

*¹ 35mm format equivalent

*² FUJIFILM research based on CIPA standards

^*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

*⁴ High Speed Movie can be recorded at the following speeds and sizes: 480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)

*⁵ Only in post shooting view

Pricing and Availability

The FinePix S8400W will be available May 2013 at the price of $330.

For complete specs, please go to: www.fujifilm.ca/S8400W or check out the Fuji Guys video at http://www.youtube.com/watch?v=CTfq4SiRWN0.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

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