Bounced flash looks about 100 billion times better than direct flash for most subjects. And that’s not hyperbole. The texture and dimension flattening effect of bright light landing from straight ahead just sucks the life out of pretty much any image.
Example:
Panasonic GX1 & Olympus 45mm 1.8 800iso f/1.8 1/160 direct built-in flash
Panasonic GX1 & Olympus 45mm 1.8 800iso f/1.8 1/160 bounced built-in flash
If you cannot see the difference here, then please give up photography
Anyway … I recorded a video blog to discuss this … enjoy …