Wednesday, September 10, 2014




Current INSTAX Mini 8 and Mini 90 updated with new colors: Mini 8 in raspberry and grape; Mini 90 in sophisticated brown

Valhalla, N.Y., September 10, 2014 FUJIFILM North America Corporation today announced an expansion of the popular INSTAX line of instant film cameras with the new INSTAX Wide 300, along with new color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and the INSTAX Mini 90 Neo Classic in a stylish brown.

INSTAX Wide 300

The redesigned INSTAX Wide 300 is a high quality instant film camera that uses large format INSTAX instant film and has a contemporary and professional design for better image composition and easier handling. The INSTAX Wide 300 uses an optical viewfinder for easier image composing, a lens ring dial with a two-range focus zone setting, and a tripod socket for enhanced shooting capabilities.

The new INSTAX Wide 300 also features a built-in electronic flash that automatically adjusts light levels depending on the distance to the subject. Users can select Fill Flash when shooting a subject in a backlight scene, while a Lighten-Darken control adds high-key and low-key effects to images. Additionally, the INSTAX Wide 300 includes a close-up lens adapter for macro shooting as close as 15.5” from the subject.

The INSTAX Wide 300 uses INSTAX Wide instant film that is double the size of INSTAX Mini film. It is ideally suited for fashion photography, group shots at parties and events, landscape scenes, as well as many practical business applications including insurance, law enforcement and record keeping.

INSTAX Mini 8 in Raspberry and Grape


The INSTAX Mini 8 will now be available in two new colors – raspberry and grape – in addition to the current line of pink, blue, yellow, white and black. The Mini 8 is a fun and easy-to-use instant film camera that offers users a range of features, including an improved viewfinder for enhanced subject viewing, automatic exposure measurement for aperture settings, and a high-key mode that enables users to take brighter photos – perfect for memorable portraits.

INSTAX Mini 8 photos can be passed around, viewed and shared anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 8, such as at weddings and parties, as well as everyday scenes and self-portraits. Users can also use the photo prints for creative and decorating projects around the house.

INSTAX Mini 90 Brown


The stylish INSTAX Mini 90 Neo Classic will be available in a sophisticated brown and silver finish. The Mini 90 combines a premium build quality with an elegant, retro camera design that offers a full range of camera functions. Featuring a variety of shooting modes, the Mini 90 offers Double Exposure and Macro modes for users who want to express their photographic creativity with stunning image quality.

The INSTAX Mini 90 has a Double Exposure mode (blend two images on one print) and a Bulb mode that keeps the shutter open longer (10 seconds maximum) for extra creative images. The Mini 90 also has a Macro mode for people who want to get up close to their subjects for short-distance photography at the press of a button without the need for a close-up lens.

INSTAX Wide 300 key features:Left Angle_ONBack_Right Angle

  • Uses Fujifilm INSTAX Instant Color Film (sold separately)
    • Film Size 86 mm x 108 mm
    • Picture Size 62 mm x 99 mm
  • Move in/out type lens, 2 components, 2 elements, f = 95 mm, 1:14
  • Real image optical viewfinder, 0.37x with target spot
  • Motor-driven focusing, 2-range switching (0.9 m - 3 m/3 m - ∞) (normal mode: 0.9 m - 3 m, landscape mode: 3 m - ∞)
  • Programmed electronic shutter release, shutter speed: 1/64 sec - 1/200 sec.
  • Automatic Exposure Control, Interlocking range (ISO 800): LV 10.5 - LV 15. Exposure compensation (Lighten-Darken Control): ±2/3 EV
  • Built-in automatic electronic flash. Charging time: 0.2 seconds - 6 seconds (using a new battery), Flash charging indicator (LED lights in red), Fill-in Flash Mode, Effective flash lamp range: 0.9 m - 3 m
  • Liquid Crystal Display (LCD) indicates exposure counter, Lighten-Darken control, Flash Mode
  • Uses four AA 1.5 V alkaline batteries
  • Film pack confirmation window, close up lens
  • Tripod socket
  • W:188mm x D:96 mm x H:121mm / 612g (without battery, strap, film pack and close up lens)

The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.

INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.

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The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and $199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:

All product and company names herein may be trademarks of their registered owners.




Matthew Schmidt


(914) 789-8529

Just in case anyone has forgotten, Fuji is the king of retro photography and their addition of two new Instax cameras for professionals and enthusiasts should convince you if nothing else does. My son owns the original monster sized Instax and looking at these, I’m drooling over the features and size. Now, the colors are another thing entirely :-)